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Research papers

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights


Videos

Tell me who your friends are, I will tell you who you are

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.

Catalogue: Congress 2018
Author: Laurent Florès
September 23, 2018
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Citation

Florès, L. (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tell-me-who-your-friends-are-i-will-tell-you-who-you-are


Research papers

Tell me who your friends are, I will tell you who you are

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.In this paper, we introduce and...

Catalogue: Congress 2018
Authors: Laurent Florès, Antoine Moreau
September 23, 2018
×

Citation

Florès and Moreau (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tell-me-who-your-friends-are-i-will-tell-you-who-you-are-9401